AS Postimees Grupp includes the largest Estonian daily newspaper Postimees. On weekdays, the print run of Postimees is 38,000, while on Saturdays customers can reach audiences of 43,800. In addition to the news, the paper’s weekend special Postimees Nädalavahetus, published on Saturdays, offers its readers longer opinion and feature pieces, summaries of the events and main players of the week, interesting character pieces, fashion and beauty news and a lot of other exciting reading material. In addition to Postimees Nädalavahetus, Arvamus ja Kultuur and the weekend extra Arter are published on Saturdays. Via our print channels, customers can address 279,300 readers in Estonia.
AS Postimees Grupp has six county newspapers, which cover eight counties in Estonia, providing the best regional coverage and being the first reading preference for local people (Faktum ja Ariko 2018, reader survey for the second half-year).
The weekly Maa Elu is as important as the daily papers – it is a publication devoted to the rural economy with the broadest coverage in Estonia, published between the pages of Postimees and the aforementioned county newspapers. Maa Elu talks about the rural economy and people who are involved in farming, husbandry, forestry, etc. Companies engaged in the rural economy can advertise in Maa Elu and thanks to its unrivalled distribution, the advertisements receive the best attention in the context of rural life. The core products of Postimees Grupp also include the supplement 60+, aimed at the more senior members of the population. The publication reaches 64,400 readers and is distributed between the pages of the county papers of Postimees Grupp.
In three counties, advertisements can also be published in an ad paper: 1Leht (in Viljandi County), Pärnu Börs (in Pärnu County) and Tartu Börs (in Tartu County).
In order to address and involve various regional target groups, we have created special projects where advertisements are shown to a select audience.