Pricelists

Online pricelist

  • Estonian environments www.postimees.ee, arvamus.postimees.ee, sport.postimees.ee, majandus24.postimees.ee, kodu.postimees.ee, maaelu.postimees.ee, tervis.postimees.ee, lemmik.postimees.ee, tarbija24.postimees.ee, juhtimine.postimees.ee, elu24.postimees.ee, naine24.postimees.ee, ilmajaam.postimees.ee, tallinncity.postimees.ee, tartu.postimees.ee, parnupostimees.ee, jt.ee, virumaateataja.ee, sakala.ajaleht.ee, kava.ee, kodukauniks.ee, perefoorum.ee, meeldib.postimees.ee, armastan.ee, gamefriik.ee, wideo.ee, soov.ee, mail.ee, osta.ee, saartehaal.postimees.ee, pohjarannik.postimees.ee.
  • Russian environments: rus.postimees.ee, sports.postimees.ee, limon.postimees.ee, prognoz.postimees.ee, krasotka.postimees.ee, severnojepoberezhje.postimees.ee.
  • CPM – cost per thousand impressions. The minimum number of impressions per order is 200,000.
  • Prices do not include VAT.
  • For third party measurements, we only accept Google and AdForm platforms.
  • The served impressions and clicks are paid for on the basis of the figures from the Postimees advertising server.
  • AS Postimees Grupp retains the right to make current changes in the price list and terms and conditions, if necessary.

Desktop

Banner name
Dimensions (px)
Price (CPM)
Impressions

Description

A sitehat is a page-wide advertising space at the head and on the sides of the Postimees site, colouring the entire portal in the colours of the customer. The advertisement appears in all Postimees environments, with different advertisements alternating in the same space. The design of a sitehat must be submitted in one piece. The header part of a sitehat has two height choices: 300 pixels or 400 pixels. The sides of a sitehat are 118 pixels wide on the left and 117 pixels wide on the right.

Allowed formats and size

  • JPG, GIF, PNG, HTML5Script
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 300KB

Description

A content advertisement is a page-wide advertising space in Postimees, which appears between news pieces and inside articles. The customer’s advertisement alternates with other advertisements in the same space. A content banner has three sizes: 1,000×200, 1,000×300 (also 970×250), 1,000×400.

Allowed formats and size

  • JPG, GIF, PNG, HTML5ScriptVideo (MP4)
  • Video on autoplayga ning heli on by default silent
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

A tower banner is an advertising space in the right column of Postimees, where the customer’s advertisement alternates with other advertisements in the same space. The advertisement appears in all Postimees environments and moves from top to bottom in different positions.

Allowed formats and size

  • JPG, GIF, PNG, HTML5ScriptVideo (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

An extra tower is an advertising space in the right column of the Postimees article view, where the customer’s advertisement alternates with other advertisements in the same space. The advertisement appears in all Postimees environments.

Allowed formats and size

  • JPG, GIF, PNG, HTML5ScriptVideo (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

A Russian tower banner is an advertising space in the right column of Rus Postimees and mail.ru, where the customer’s advertisement alternates with other advertisements in the same space. The advertisement appears in all the environments of Rus Postimees and mail.ru and moves from top to bottom in different positions.

Allowed formats and size

  • JPG, GIF
  • The maximum size of a banner 60KB

Description

A page break is a screen-wide advertising space which appears on the front page and between news pieces across the entire screen. The advertisement appears in all Postimees environments in the 3rd content position and alternates with other advertisements in the same space. A page break is a responsive solution which adapts to the screen size of the reader. Upon preparing a design, 100 pixels of empty space must be left at the top and bottom and 150 pixels on the sides, where no advertising message or other important information is displayed, as it could remain hidden on smaller screens.

Allowed formats and size

  • JPG, GIF, PNG, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

A desktop full-screen is displayed to users once at most in an hour. The customer can use a responsive solution which covers 90% of the screen. This is a product intended for branding and does not appear on a page together with other branding products (Sitehat, Page Break, Full-screen). The advertisement closes automatically after 10 seconds or upon being closed by clicking the X. This solution is not displayed on the front page of Postimees.

Allowed formats and size

  • JPG, GIF, PNG, HTML5
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

A stiky is a page-wide advertising space at the bottom edge of Postimees, automatically moving from right to left. The advertising space appears throughout Postimees and the customer’s advertisement alternates with other advertisements in the same space. Upon scrolling the Postimees page down, the banner advertisement follows the reader. The height of a banner advertisement may be 35 pixels or 50 pixels.

Allowed formats and size

  • JPG, GIF, PNG
  • The maximum size of a banner 100KB

Description

A videohat in desktop is a banner space on top of a video in the desktop environment, which is displayed throughout the time of watching a video. The banner appears at the top of the video and does not disturb the viewer.

Allowed formats and size

  • JPG, GIF, PNG
  • The maximum size of a banner 100KB

Description

A video advertisement is a video advertisement which appears throughout the web environments of Postimees, Kanal2, Kanal11 and Kanal12. A video advertisement is played inside video content and during commercial breaks. A video advertisement may be up to 30 seconds long and users have the option to skip the advertisement in the web and mobile environment after 12 seconds. A video advertisement is priced on the basis of CPV (Cost per View). For the best result, we recommend using clips 10 to 17 seconds long.

Allowed formats and size

  • Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a video 2MB

Description

A mail.ru text block is a text block that appears on the front page of Mail.ru and consists of an image of 90 x 60px, a heading and a text. The length of the heading and the text is up to 49 characters with spaces. In addition, a third line may be published (must not be a link) of up to 30 characters with spaces.

Allowed formats and size

  • JPG, PNG
  • The maximum size of a banner 20KB

Mobile

Banner name
Dimensions (px)
Price (CPM)
Impressions

Description

A mobile advertisement is an advertising space that appears in the Postimees mobile and mobile app, with the customer’s advertisement alternating with other advertisements in the same space. A mobile advertisement appears between news pieces and inside articles and moves across different positions.

Allowed formats and size

  • responsive
  • JPG, GIF, PNG, HTML5ScriptVideo (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

A page break is a screen-wide advertising space which appears on the front page and between news pieces across the entire screen. The advertisement appears in all Postimees environments and alternates with other advertisements in the same space.

Allowed formats and size

  • Lubatud formaadid ja maht
  • JPG, GIF, PNG, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

A mobile full-screen is a screen-sized advertising space in Postimees mobile and mobile app. This is the most powerful of the mobile advertising solutions which appears at most once every 10 hours to unique users. The advertisement closes automatically after 10 seconds or upon being closed by clicking the X.

Allowed formats and size

  • JPG, GIF, PNG, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Description

A mobile sticky is a page-wide advertising space at the bottom of Postimees mobile and mobile app, which follows the reader upon scrolling the Postimees page down. The advertisement appears throughout Postimees and the customer’s advertisement alternates with other advertisements in the same space.

Allowed formats and size

  • JPG, GIF, PNG
  • The maximum size of a banner 80KB

Description

A mobile stream is a banner space at the bottom of a video in the mobile environment, which is displayed throughout the time of watching a video. The banner appears at the bottom of the video and does not disturb the viewer.

Allowed formats and size

  • JPG, GIF, PNG
  • The maximum size of a banner 100KB

Description

An Odnoklassniki and Vkontakte advertisement is a mobile advertisement which appears in the mobile environments of the Odnoklassniki and Vkontakte social networks. The advertisement consists of an image, a heading, a text and a banner advertisement. Image size: 256 x 256 pixels, maximum heading length 25 characters, maximum text length 90 characters, and banner advertisement size 1,080 x 607px.

Allowed formats and size

  • JPG,, PNG
  • The maximum size of a banner 60KB

Extras

  • Environment targeting – plus 30% to the basic price
  • Position targeting – plus 20% to the basic price
  • Segment targeting – plus 20% to the basic price
  • Repetition limit – plus 20% to the basic price
  • Publication day targeting – plus 30% to the basic price
  • Re-targeting targeting – plus 60% to the basic price
  • Preparation of advertisements from 50 €, plus an hourly fee of 30 € from the second working hour
  • Minimum repetition limit: 3x a day per user