A Siteheader is a page-wide advertising space at the top of the Postimees page, which follows the reader for 100 pixels upon scrolling down. The banner opens fully upon scrolling back up. There is a ‘close’ button on the right side of the siteheader, which hides the advertisement. The advertisement appears in all Postimees environments, with different advertisements alternating in the same space.
The header part of a siteheader has two height choices: x300 pixels or x400 pixels. The additional measurement to carry upon scrolling: 1200×100.
*Price coefficient 1,5x: april, may september, october, november, december.
The allowed formats and size
A content advertisement is a page-wide advertising space in Postimees, which appears between news pieces and inside articles. The customer’s advertisement alternates with other advertisements in the same space. A content banner has three sizes: 1200×200, 1200×300 (also 970×250), 1200×400.
A tower banner is an advertising space in the right column of Postimees, where the customer’s advertisement alternates with other advertisements in the same space. The advertisement appears in all Postimees environments and moves from top to bottom in different positions.
A page break is a screen-wide advertising space which appears on the front page and between news pieces across the entire screen. The advertisement appears in all Postimees environments in the 3rd content position and alternates with other advertisements in the same space. A page break is a responsive solution which adapts to the screen size of the reader. Upon preparing a design, 100 pixels of empty space must be left at the top and bottom and 150 pixels on the sides, where no advertising message or other important information is displayed, as it could remain hidden on smaller screens.
A desktop full-screen is displayed to users once at most in an hour. The customer can use a responsive solution which covers 90% of the screen. This is a product intended for branding and does not appear on a page together with other branding products (Sitehat, Page Break, Full-screen). The advertisement closes automatically after 10 seconds or upon being closed by clicking the X. This solution is not displayed on the front page of Postimees.
A stiky is a page-wide advertising space at the bottom edge of Postimees, automatically moving from right to left. The advertising space appears throughout Postimees and the customer’s advertisement alternates with other advertisements in the same space. Upon scrolling the Postimees page down, the banner advertisement follows the reader. The height of a banner advertisement may be 35 pixels or 50 pixels.
A stiky is a page-wide advertising space at the bottom edge of Postimees, automatically moving from right to left. The advertising space appears throughout Postimees and the customer’s advertisement alternates with other advertisements in the same space. Upon scrolling the Postimees page down, the banner advertisement follows the reader. The height of a banner advertisement may be 35 pixels or 50 pixels.
A gallery advertisement is a screen-wide large advertising space which appears in Postimees picture galleries across the entire screen. The advertisement appears in all Postimees galleries and alternates with other advertisements in the same space. A gallery advertisement appears both in the web and mobile version and is displayed after every 5 images (in a gallery of up to 30 images) and after every 8 images (in a gallery of over 30 images).
A videohat in desktop is a banner space on top of a video in the desktop environment, which is displayed throughout the time of watching a video. The banner appears at the top of the video and does not disturb the viewer.
A video advertisement is a video advertisement which appears throughout the web environments of Postimees, Kanal2, Kanal11 and Kanal12. A video advertisement is played inside video content and during commercial breaks. A video advertisement may be up to 30 seconds long and users have the option to skip the advertisement in the web and mobile environment after 12 seconds. A video advertisement is priced on the basis of CPV (Cost per View). For the best result, we recommend using clips 10 to 17 seconds long.
A mobile advertisement is an advertising space that appears in the Postimees mobile and mobile app, with the customer’s advertisement alternating with other advertisements in the same space. A mobile advertisement appears between news pieces and inside articles and moves across different positions.
A page break is a screen-wide advertising space which appears on the front page and between news pieces across the entire screen. The advertisement appears in all Postimees environments and alternates with other advertisements in the same space.
A mobile full-screen is a screen-sized advertising space in Postimees mobile and mobile app. This is the most powerful of the mobile advertising solutions which appears at most once every 10 hours to unique users. The advertisement closes automatically after 10 seconds or upon being closed by clicking the X.
A mobile stream is a banner space at the bottom of a video in the mobile environment, which is displayed throughout the time of watching a video. The banner appears at the bottom of the video and does not disturb the viewer.
Interscroller is an effective solution that takes over the entire mobile screen, which is fixed in relation to news stories and moves behind the content.
Postimees newspaper
Phone: (+372) 666 2445
reklaam@postimees.ee
Local newspapers
Phone: (+372) 515 7326
reklaammaakonnalehes@postimeesgrupp.ee
Online
Phone: (+372) 666 2230
veebireklaam@postimeesgrupp.ee
TV
Phone: (+372) 56 488 622
reklaam@kanal2.ee
Radio
AS POSTIMEES GRUPP
Address: Tartu mnt 80, 10112 Tallinn, Estonia
Phone: (+372) 666 2350
postimeesgrupp@postimeesgrupp.ee
www.postimeesgrupp.ee
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