Pricelist

  • Estonian environments www.postimees.ee, arvamus.postimees.ee, sport.postimees.ee, majandus24.postimees.ee, kodu.postimees.ee, maaelu.postimees.ee, tervis.postimees.ee, lemmik.postimees.ee, tarbija24.postimees.ee, juhtimine.postimees.ee, elu24.postimees.ee, naine24.postimees.ee, ilmajaam.postimees.ee, tallinncity.postimees.ee, tartu.postimees.ee, parnupostimees.ee, jt.ee, virumaateataja.ee, sakala.ajaleht.ee, kava.ee, kodukauniks.ee, perefoorum.ee, meeldib.postimees.ee, armastan.ee, gamefriik.ee, wideo.ee, soov.ee, mail.ee, osta.ee, saartehaal.postimees.ee, pohjarannik.postimees.ee.
  • Russian environments: rus.postimees.ee, sports.postimees.ee, limon.postimees.ee, prognoz.postimees.ee, krasotka.postimees.ee, severnojepoberezhje.postimees.ee.
  • CPM – cost per thousand impressions. The minimum number of impressions per order is 200,000.
  • Prices do not include VAT.
  • For third party measurements, we only accept Google and AdForm platforms.
  • The served impressions and clicks are paid for on the basis of the figures from the Postimees advertising server.
  • AS Postimees Grupp retains the right to make current changes in the price list and terms and conditions, if necessary.

Desktop

Bänneri nimi
Mõõdud (px)
Hind (CPM)
Näitamisi

Kirjeldus

The fullscreen siteheader is an advertisement space covering the entire page and the user’s screen on the Postimees website, which moves along with the reader as they scroll down the page by 100 pixels. When scrolling back up, the banner opens up fully. In the top right corner of the fullscreen site header, there is a close button that hides the advertisement. The advertisement appears consistently across all Postimees environments and alternates with other ads on the same space.

*Price coefficient 1.5x: April, May, September, October, November, December.

Lubatud formaadid ja maht

  • JPG, GIF, PNG, HTML5, Script
  • Maksimaalne bänneri kaal põhimõõdul 300KB
  • Maksimaalne bänneri kaal lisamõõdul 170KB

Kirjeldus

The Super Sitehat is a full-width and full-height advertising space at the top of the Postimees page, which moves along with the reader as they scroll down the page by 100 pixels in the header and on the sides in the background. When scrolling back up, the banner opens up fully. The advertisement appears consistently across all Postimees environments and alternates with other ads on the same space. The header part of the Sitehat has two height options: x300 pixels or x400 pixels. Additional dimensions that move with scrolling: 1200 × 100. The size of the background image is 1920×1080 pixels. To fill the area behind the background image, you need the color code in HEX format.

*Price coefficient 1.5x: April, May, September, October, November, December.

Lubatud formaadid ja maht

  • JPG, GIF, PNG, HTML5, Script
  • Maksimaalne bänneri kaal põhimõõdul 300KB
  • Maksimaalne bänneri kaal taustapildile 100KB
  • Taustapilt peab olema staatiline
  • Taustapildi kujundamisel arvestada sisu laiusega (1280px) 

Kirjeldus

A content advertisement is a page-wide advertising space in Postimees, which appears between news pieces and inside articles. The customer’s advertisement alternates with other advertisements in the same space. A content banner has three sizes: 1200×200, 1200×300 (also 970×250), 1200×400.

Lubatud formaadid ja maht

  • JPG, GIF, PNG, HTML5, Script, Video (MP4)
  • Video on autoplayga ning heli on by default silent
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Kirjeldus

A tower banner is an advertising space in the right column of Postimees, where the customer’s advertisement alternates with other advertisements in the same space. The advertisement appears in all Postimees environments and moves from top to bottom in different positions.

Lubatud formaadid ja maht

  • JPG, GIF, PNG, HTML5, Script, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Kirjeldus

A page break is a screen-wide advertising space which appears on the front page and between news pieces across the entire screen. The advertisement appears in all Postimees environments in the 3rd content position and alternates with other advertisements in the same space. A page break is a responsive solution which adapts to the screen size of the reader. Upon preparing a design, 100 pixels of empty space must be left at the top and bottom and 150 pixels on the sides, where no advertising message or other important information is displayed, as it could remain hidden on smaller screens.

Lubatud formaadid ja maht

  • JPG, GIF, PNG, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Kirjeldus

A desktop full-screen is displayed to users once at most in an hour. The customer can use a responsive solution which covers 90% of the screen. This is a product intended for branding and does not appear on a page together with other branding products (Sitehat, Page Break, Full-screen). The advertisement closes automatically after 10 seconds or upon being closed by clicking the X. This solution is not displayed on the front page of Postimees.

Lubatud formaadid ja maht

  • MP4, JPG, GIF, PNG, HTML5
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Kirjeldus

A stiky is a page-wide advertising space at the bottom edge of Postimees, automatically moving from right to left. The advertising space appears throughout Postimees and the customer’s advertisement alternates with other advertisements in the same space. Upon scrolling the Postimees page down, the banner advertisement follows the reader. The height of a banner advertisement may be 35 pixels or 50 pixels.

Lubatud formaadid ja maht

  • JPG, GIF, PNG
  • The maximum size of a banner 100KB

Kirjeldus

A stiky is a page-wide advertising space at the bottom edge of Postimees, automatically moving from right to left. The advertising space appears throughout Postimees and the customer’s advertisement alternates with other advertisements in the same space. Upon scrolling the Postimees page down, the banner advertisement follows the reader. The height of a banner advertisement may be 35 pixels or 50 pixels.

Lubatud formaadid ja maht

  • JPG, GIF, PNG
  • The maximum size of a banner 100KB

Kirjeldus

A videohat in desktop is a banner space on top of a video in the desktop environment, which is displayed throughout the time of watching a video. The banner appears at the top of the video and does not disturb the viewer.

Lubatud formaadid ja maht

  • JPG, GIF, PNG
  • The maximum size of a banner 100KB

Kirjeldus

A video advertisement is a video advertisement which appears throughout the web environments of Postimees, Kanal2, Kanal11 and Kanal12. A video advertisement is played inside video content and during commercial breaks. A video advertisement may be up to 30 seconds long and users have the option to skip the advertisement in the web and mobile environment after 12 seconds. A video advertisement is priced on the basis of CPV (Cost per View). For the best result, we recommend using clips 10 to 17 seconds long.

Lubatud formaadid ja maht

  • Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a video 2MB

Mobile

Bänneri nimi
Mõõdud (px)
Hind (CPM)
Näitamisi

Kirjeldus

The Mobile Siteheader is a persistent advertising space that appears throughout the Postimees mobile website and mobile app, where the client’s advertisement alternates with other ads on the same space. The siteheader on mobile devices consistently appears on the homepage and within articles. When scrolling down, the space becomes 100 pixels high and moves along with the user as they browse the page. When scrolling back up to the header, the space returns to its full size.

Lubatud formaadid ja maht

  • The banner must be responsive and can be in JPG, GIF, PNG, HTML5, or script formats. The maximum banner weight is 100KB.

Kirjeldus

The Mobile Fullscreen Siteheader is a persistent advertising space that appears throughout the Postimees mobile website and mobile app, where the client’s advertisement alternates with other ads on the same space. The fullscreen siteheader on mobile devices consistently appears on the homepage and within articles. Initially covering the entire user’s screen, the advertisement becomes 100 pixels high and moves along with the user as they browse the page. When scrolling back up to the header, the space returns to its full size.

Lubatud formaadid ja maht

  • Bänner peab olema responsive
  • JPG, GIF, PNG, HTML5, Script
  • Maksimaalne bänneri kaal 100KB

Kirjeldus

A mobile advertisement is an advertising space that appears in the Postimees mobile and mobile app, with the customer’s advertisement alternating with other advertisements in the same space. A mobile advertisement appears between news pieces and inside articles and moves across different positions.

Lubatud formaadid ja maht

  • responsive
  • JPG, GIF, PNG, HTML5, Script, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Kirjeldus

A page break is a screen-wide advertising space which appears on the front page and between news pieces across the entire screen. The advertisement appears in all Postimees environments and alternates with other advertisements in the same space.

Lubatud formaadid ja maht

  • Lubatud formaadid ja maht
  • JPG, GIF, PNG, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Kirjeldus

The Interscroller is an impactful solution that takes over the entire mobile screen, fixed in relation to news stories, and moves behind the content.

Lubatud formaadid ja maht

  • The banner format allowed is JPG and HTML, with a maximum banner weight of 150KB.

Kirjeldus

A mobile full-screen is a screen-sized advertising space in Postimees mobile and mobile app. This is the most powerful of the mobile advertising solutions which appears at most once every 10 hours to unique users. The advertisement closes automatically after 10 seconds or upon being closed by clicking the X.

Lubatud formaadid ja maht

  • HTML5, JPG, GIF, PNG, Video (MP4)
  • Videos are on autoplay and the sound is silent by default.
  • The maximum size of a banner 100KB
  • The maximum size of a video 2MB

Kirjeldus

A mobile stream is a banner space at the bottom of a video in the mobile environment, which is displayed throughout the time of watching a video. The banner appears at the bottom of the video and does not disturb the viewer.

Lubatud formaadid ja maht

  • JPG, GIF, PNG
  • The maximum size of a banner 100KB

Extras

  • Environment targeting – plus 30% to the basic price
  • Position targeting – plus 20% to the basic price
  • Segment targeting – plus 20% to the basic price
  • Repetition limit – plus 20% to the basic price
  • Publication day targeting – plus 30% to the basic price
  • Re-targeting targeting – plus 60% to the basic price
  • Preparation of advertisements from 50 €, plus an hourly fee of 30 € from the second working hour
  • Minimum repetition limit: 3x a day per user

Postimees newspaper

Phone: (+372) 666 2445
reklaam@postimees.ee

Local newspapers

Phone: (+372) 515 7326
reklaammaakonnalehes@postimeesgrupp.ee

Online

Phone: (+372) 666 2230
veebireklaam@postimeesgrupp.ee

TV

Phone: (+372) 56 488 622
reklaam@kanal2.ee

Radio

Phone: (+372) 630 7008
raadioreklaam@postimeesgrupp.ee

AS POSTIMEES GRUPP

Address: Tartu mnt 80, 10112 Tallinn, Estonia
Phone: (+372) 666 2350
postimeesgrupp@postimeesgrupp.ee
www.postimeesgrupp.ee

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